The Dominican Republic’s top-selling beer company called on Vacumet’s expertise in holographic labeling for a special holiday promotion.  Cerveceria Nacional Dominicana, a long-time user of Vacumet’s metallized Vacu-BRITE® paper, attracted holiday consumers with a unique, festive label never seen before on their well-known Presidente Beer and Presidente Light Beer brand. Vacumet’s HoloPRISM® holographic paper in the festive snowflake pattern was used to accentuate the familiar Presidente and Presidente Light Beer artistic label.

Vacumet’s snowflake pattern has wonderfully festive rainbow snowflakes set on a silver background. This pattern complemented the Presidente and Presidente Light Beer art nicely, with the snowflakes adding a subtle flair to the label.  In addition, the celebratory wet-strength label gave beer drinkers a fun reminder of the holiday season. 

Editorial Padilla, a top printer based out of the Dominican Republic, printed this beautiful label using Vacumet’s K299 HoloPRISM® paper. These special labels, printed with conventional inks, ran smoothly through Editorial Padilla’s Chestnut gravure press. Editorial Padilla and Vacumet worked together to give Presidente and Presidente Light Beer the right look to help Cerveceria Nacional Dominicana market their holiday-themed brew with this special holographic celebration.Qué bueno!