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Microsoft's Limited Edition Jade Empire 3D Holographic Packaging, A First!
In May of 2005, Microsoft released a Limited Edition Jade Empire role-playing game. This game holds the distinction of being the first packaging in the entertainment market to use holography with three-dimensional graphics. When game developer BioWare Corp. and publishing partner Microsoft Corporation decided to release a limited edition of Jade Empire, Microsoft contacted Vacumet Corp. challenging them to create 3D packaging prototypes. High resolution layered Jade Empire art was provided to Vacumet with the mission of creating prototypes enabling Microsoft to recognize their vision of placing eye-popping graphics on the shelf capturing the attention of today's busy shoppers. Vacumet's HoloPRISM® holographic paper was selected for the project, after testing for suitability for printing, converting and overall package performance.
The custom imagery of the HoloPRISM® holographic paper enhanced the powerful Jade Empire brand. On the front side of this replication, you can see Vacumet's custom registered 3-D holography on the left, and the sophisticated color graphics printed in register over the holography on the right. The collectible value of this project is dramatically enhanced due to the custom registered 3D graphics that makes the images leap out and draw the viewer into the Jade Empire world.
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