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Vacumet is Once Again an Industry Award Winner!
Vacumet is proud to announce that we have recently won 2 AIMCAL awards. Vacumet Paper Division won an award for Miller Lite Beer in the
Category: Label: Retail - Marketing Award. Vacumet Film Division won an award in the Category:
Other - Technical Award.
 Miller Lite Beer in the Category: Label: Retail - Marketing Award
As reported in the previous newsletter: Miller Lite wanted to enhance their label to reflect their holiday promotion of their Lite BeerBrand. Multi-Color and Vacumet collaborated to supply a pattern that would reflect the festive holidays and the cold, crisp taste of Miller
Lite.Miller wanted a holographic pattern that would work in various lighting conditions (bars, restaurants, store shelves) and selected a crystal ice flake/chipped glass pattern with all of its diffractive elements.
Miller also needed the label to not fall apart while the customer is enjoying their frosty beverage. To ensure that Miller would receive what they were looking for Vacumet worked with Multi-Color to ensure that our wet-strength label would fit Miller's demands. Vacumet also worked with Multi-Color and Miller Brewing Co. to ensure that we also fit their economic threshold.
All of this (visual performance, converting performance, and shelf appeal) had to be achieved under strict cost controls. Nonetheless, with the volume of Miller Lite beer sold during the Holiday's, the HoloPRISM labels had to be affordable as well. Vacumet's production equipmentis designed to produce product suitable for high speed converting operations at cost points that meet the market requirements.
The reflective, wintry wet-strength label not only reminds beer drinkers of the cold, crisp taste of Miller Lite but also serves as a great reminder when it comes time to purchase the beer over the holidays.
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